# agentsite-static-version=c990377f-16d9-4672-9f80-a17e9c9b07b4 # monigle.com > AI-optimized mirror of monigle.com containing 249 pages totalling 136,126 words of clean markdown content, structured data, and semantic HTML. Original source: https://monigle.com. Last updated: 2026-11-11T18:26:17.919Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [Brand Experience Agency | Monigle | Denver & New York](/content/site-root.html): One of the country's largest independent brand consultancies working to redefine how brands are made and experienced., (602 words) ## Articles & Blog Posts - [webinar/building-a-more-human-brand-experience/index.html](/content/webinar/building-a-more-human-brand-experience/index.html) (213 words) - [report/hbe-finserv-vol3/index.html](/content/report/hbe-finserv-vol3/index.html) (557 words) - [cp/hbe-finserv-vol3-early-access/index.html](/content/cp/hbe-finserv-vol3-early-access/index.html) (544 words) - [report/humanizing-brand-experience-healthcare-edition-vol-10.html](/content/report/humanizing-brand-experience-healthcare-edition-vol-10.html) (140 words) - [external-resource/beckers-healthcare-4-reasons-consumers-choose-healthcare-systems.html](/content/external-resource/beckers-healthcare-4-reasons-consumers-choose-healthcare-systems.html) (161 words) - [LCMC Health - Monigle](/content/portfolio/lcmc-health/index.html): LCMC Health, a New Orleans health system in need of a new identity and brand position to unify its family of hospitals and employees. Work provided includes brand research, identity, platform, architecture, visual and verbal. (149 words) - [WTW - Monigle](/content/portfolio/wtw/index.html): Willis Towers Watson was ready to send a clear signal to the industry that they were beginning their next era of business leadership. In partnership with the WTW team and in record time, we developed a new brand that embodies WTW’s united front.   (347 words) - [Valley Bank - Monigle](/content/portfolio/valley-bank/index.html) (149 words) - [L.E.K. - Monigle](/content/portfolio/lek/index.html): L.E.K. was ready to reclaim the management consulting category. Monigle brought their brand to life with an updated brand platform, research and insights, visual identity, verbal identity, and brand guidelines. (486 words) - [MINI - Monigle](/content/portfolio/mini/index.html): MINI USA, in need of bringing the brand's unique personality to life in dealerships, partnered with Monigle to adapt the European-designed retail concept to sites at American dealerships. (864 words) - [Umpqua Bank - Monigle](/content/portfolio/umpqua-bank/index.html): The West Coast's largest community bank, Umpqua, worked with Monigle to develop and execute an implementation strategy for its brand conversion program, unifying the appearance of more than 200 buildings. (706 words) - [Nuvance Health - Monigle](/content/portfolio/nuvance-health/index.html): Redefining the expected after the merger of two major healthcare systems. (494 words) - [T. Rowe Price - Monigle](/content/portfolio/t-rowe-price/index.html): With an internally-built brand center that wasn't cutting it anymore, T. Rowe Price launched a new brand center called 'BrandWorks', built on BEAM powered by Monigle. (947 words) - [Resmed - Monigle](/content/portfolio/resmed/index.html) (214 words) - [PA Tourism - Monigle](/content/portfolio/pa-tourism/index.html): Pennsylvania had a familiarity problem. Monigle repositioned the state as a mindset, not a destination: competing on how PA feels, not what it has. (210 words) - [Vitalant - Monigle](/content/portfolio/vitalant/index.html): As the largest blood donation organization, Blood Systems had a siloed and fragmented structure preventing it from telling its complete story. In comes Vitalant, a name selected as an active, uplifting homage to life. (682 words) - [Emerson Health - Monigle](/content/portfolio/emerson-health/index.html) (151 words) - [Poppulo - Monigle](/content/portfolio/poppulo/index.html) (146 words) - [Verian - Monigle](/content/portfolio/verian/index.html) (147 words) - [Gifthealth - Monigle](/content/portfolio/gifthealth/index.html): Monigle partnered with Gifthealth to build a scalable brand platform that could keep pace with rapid growth (215 words) - [Denver Broncos - Monigle](/content/portfolio/denver-broncos/index.html): Through research with Monigle, the Denver Broncos unlocked a new strategy to connect and spark loyalty with their devoted following. (607 words) - [Sunward - Monigle](/content/portfolio/sunward/index.html): With a vision to become an economic engine of the southwest, Sunward Credit Union tapped Monigle to refine the logo and expand the identity into a bold, recognizable system with an ownable southwest flair. (155 words) - [Northwell Health - Monigle](/content/portfolio/northwell-health/index.html): Northwell Health needed to evolve their brand to stay connected to the people they serve. We repositioned the brand from innovation-focused to spotlighting compassion and everyday health-related experiences with a refreshed brand platform, verbal expression, visual expression, and research and insights. (686 words) - [CardWorks Financial Group - Monigle](/content/portfolio/cardworks/index.html): How Monigle turned CardWorks' operationally connected businesses into one brand ecosystem with a shared purpose, while each subsidiary kept its identity. (189 words) - [Town of Telluride - Monigle](/content/portfolio/town-of-telluride/index.html) (196 words) - [National Cattlemen's Beef Association campaign - Monigle](/content/portfolio/ncba-campaign/index.html): Looking to revitalize beef's image and drive preference, NCBA partnered with us to create a meaningful, lasting connection with consumers. (259 words) - [Schneider Electric - Simplifying a Brand to Tell a Bigger Story | Monigle](/content/portfolio/schneider-electric/index.html): The Schneider Electric brand no longer reflected their evolved business model. Monigle was tasked with crafting a brand architecture to establish them as an innovative IoT leader. (374 words) - [UNC Health - Monigle](/content/portfolio/unc-health/index.html): Beginning with a robust discovery process, Monigle led the development of UNC Health's new identity along with its socialization. (309 words) - [Calyx - Monigle](/content/portfolio/calyx/index.html): Meet Calyx, a pharmaceutical giant’s spinoff company. Calyx makes waves by bringing confidence and humanity to informatics technology. This new brand evolution included a new brand platform, brand architecture, naming, visual identity, verbal identity, brand guidelines, and a new brand ambassador program. (546 words) - [UL Solutions campaign - Monigle](/content/portfolio/ul-solutions/index.html): Looking to broaden perceptions and position UL Solutions as a valuable, forward-thinking partner across industries, we partnered to launch a campaign positioning them at the "Edge of Innovation." (308 words) - [HSA Bank - Monigle](/content/portfolio/hsa-bank/index.html) (126 words) - [TechnipFMC - Monigle](/content/portfolio/technipfmc/index.html): The result of a merger of two energy giants, TechnipFMC needed a solution to help the brand team address questions and requests coming in from all over the world. In comes a brand help desk developed in the BEAM platform. (564 words) - [West Monroe - Monigle](/content/portfolio/west-monroe/index.html) (245 words) - [Fairfax County - Monigle](/content/portfolio/fairfax-county/index.html) (219 words) - [Sola - Monigle](/content/portfolio/sola/index.html) (210 words) - [UCHealth - Monigle](/content/portfolio/uchealth/index.html): UCHealth differentiated its brand with focus on the patient through research with Monigle that created a new brand concentrated on reinforcing a focus on the individual. (576 words) - [Johnson & Johnson - Monigle](/content/portfolio/johnson-johnson/index.html): Johnson & Johnson faced a challenge of brand consistency in their trade show experience. Utilizing our expertise in experience strategy, journey mapping, exhibit design, and signage and wayfinding we built a unique trade show experience that aligns with the J&J brand platform and is memorable. (601 words) - [SmartLinx - Monigle](/content/portfolio/smartlinx/index.html): SmartLinx approached Monigle to help evolve its brand purpose along with visual and verbal expression while releasing its new workforce management product which resulted in the need for a new brand platform, logo and design system that would aide future growth. (573 words) - [CONNECT - Monigle](/content/portfolio/connect/index.html): The Connect Effect is a transformative principle that uses collaboration and data sharing to drive sustainability, efficiency, and social progress. (238 words) - [MSU Health Care - Monigle](/content/portfolio/msu-health-care/index.html): At MSU Health Care, there is no "I" in team, but there is a YOU. Explore how MSU Health Care's patient-first philosophy creates a personalized experience for patients facing diverse medical challenges. (317 words) - [Centrilogic - Monigle](/content/portfolio/centrilogic/index.html): Following two new acquisitions, Centrilogic, a technology company, needed a new brand that unified the organizations. Monigle provided a new brand platform, brand architecture, visual identity, verbal identity, digital identity, and brand guidelines for a new brand that elevated their employees as emabassadors of digital potential to transform their clients brands. (860 words) - [Clifton Diagnostic Testing Lab Case Study - Monigle](/content/portfolio/clifton-diagnostic-testing-lab/index.html): Quest Diagnostics' new state-of-the-art facility, Clifton Lab, is transforming the future of healthcare diagnostics. Pairing custom large-scale graphics with bold messaging creates a unique experience that engages, inspires, and informs both employees and customers in the space. (92 words) - [Synchrony Financial - Monigle](/content/portfolio/synchrony-financial/index.html): Synchrony Financial, in need of an engaging way to communicate their new brand to 15,000 employees, employed BEAM powered by Monigle to share key content, assets, and resources to sustain the brand. (889 words) - [Virginia Premier - Monigle](/content/portfolio/virginia-premier/index.html): Ready to transform perceptions, Virginia Premier was ready to refresh their brand through forming stronger ties to their parent company, VCU Health, known for being a progressive, innovative and widely recognized brand. (809 words) - [Kahlúa - Monigle](/content/portfolio/kahlua/index.html): Looking to establish the Kahlúa brand as a base for the next generation of cocktails, from classic to creative, Monigle analyzed emerging trends in the cocktail and coffee spaces to identify spaces to purse based on the insights discovered. (652 words) - [Tenet Healthcare - Monigle](/content/portfolio/tenet-healthcare/index.html): Tenet Healthcare and Monigle joined forces and designed a research strategy to map the customer journey and identify the steps that most strongly impact consumer selection of providers to shed light on how Tenet could message in the right channels with the right content. (717 words) - [Uncommon Giving - Monigle](/content/portfolio/uncommon-giving/index.html): Wanting to reinvigorate charity, Uncommon Giving joined forces with Monigle to create a unique take on language, design, and a radical logo that differentiated them from others in the industry. (445 words) - [United States Air Force Academy: The Power of a Unified Voice | Monigle](/content/portfolio/usafa/index.html): Creating a brand that funnels the intense pride felt by the USAFA community into a story that conveys the value this academy brings to the U.S. military. (411 words) - [Tastepoint by IFF - Monigle](/content/portfolio/tastepoint/index.html): Looking to balance the equity of three brands, Tastepoint by IFF was created to concoct the perfect blend of heart and science while disrupting their status quo. (532 words) - [Humanizing Brand Experience: How Brand Choice Is Measured](/content/r/humanizing-brand-experience/index.html): Brand experience is measurable. See how Monigle's Humanizing Brand Experience model quantifies what drives brand choice and loyalty across industries. (1,200 words) - [FIS - Monigle](/content/portfolio/fis/index.html): After the acquisition of SunGard, FIS partnered with Monigle to reimagine their brand strategy to recognize their shift away from product and towards solutions. (931 words) - [Inventus Power - Monigle](/content/portfolio/inventus-power/index.html): A merger formed one of the world's largest portable power solutions provider, Inventus Power, whose brand expresses a core of innovation and power, paired with a deep commitment to its customers. (530 words) - [GE - Monigle](/content/portfolio/ge/index.html): Looking to take signage back into their own hands, GE partnered with Monigle to develop and implement global environmental branding and signage standards at over 600 facilities around the world. (594 words) - [Bluepeak - Monigle](/content/portfolio/bluepeak/index.html): Bluepeak is building the future of fiber-optic internet, broadband, cable TV, and phone services. We partnered with the team to bring their brand to life with a new name, visual identity, verbal identity, and newly redesigned website. (529 words) - [CareCredit campaign - Monigle](/content/portfolio/carecredit-campaign/index.html): We partnered with CareCredit to raise awareness of their brand and lead the payment solution discussion in a changing health and wellness category. (244 words) - [Mediacom - Monigle](/content/portfolio/mediacom/index.html): Mediacom saw an opportunity to enhance sales via customer experience in its stores which included breaking down barriers, providing a more engaging experience, and creating consistency in look and feel. (445 words) - [Privacy Policy - Monigle](/content/privacy-policy/index.html): Our privacy policy shows our visitors how we keep data safe. (1,324 words) - [Henry Ford Health | Client Stories - Monigle](/content/portfolio/henry-ford-health/index.html): Henry Ford Health wanted to enter the national stage with a bold, new brand. Following the rebrand, this new spirit continues to pay tribute to the health systems rich history and making the impossible, possible. (674 words) - [Prisma Health - A Belief in a Better State of Health | Monigle](/content/portfolio/prisma-health/index.html): Two health systems—Greenville HealthSystem and Palmetto Health—joined forces, to tackle health care for one of the most challenging regions in the country. (488 words) - [EMHS Becomes Northern Light Health | Monigle](/content/portfolio/northern-light-health/index.html): Defining a new brand wasn’t just a nice-to-have, it was an imperative—a human manifestation of the change that was underway both internally and externally. (539 words) - [KeyBank - Monigle](/content/portfolio/keybank/index.html): Following a major acquisition, KeyBank joined forces with Monigle to complete their sign conversion with a tight timeline. (492 words) - [CenturyLink - Monigle](/content/portfolio/centurylink/index.html): After a series of acquisitions, expanded offerings, and a need to redefine its brand to position itself for future growth, CenturyLink employed a new identity through naming strategy connected to their brand promise to improve lives through stronger connections. (790 words) - [Hilliard Lyons - Monigle](/content/portfolio/hilliard-lyons/index.html): One of the oldest investment firms in the US, Hilliard Lyons, sought to signal that it's relevant, progressive, and connected to consumers' needs. This was accomplished through a new logo signaling the brand's future-focus supported by a design system and knowledgeable brand voice. (623 words) - [Woodward - Monigle](/content/portfolio/woodward/index.html) (206 words) - [Sotera Health - Monigle](/content/portfolio/sotera-health/index.html): Partnering with Monigle, Sterigenics International looked to elevate their new parent brand, Sotera Health, by communicating a vertical integration to current and potential customers. (649 words) - [Avis Budget Group - Monigle](/content/portfolio/avis/index.html): Partnering with Monigle, Avis Budget Group implemented digital signage to bring both the Avis and Budget brands to life while allowing ABG to flex between brands with digital touchpoints. (723 words) - [Brookwood Baptist Health - Monigle](/content/portfolio/brookwood-baptist-health/index.html): Becoming Alabama's largest health network, Brookwood Baptist Health combined legacy components from its previously separate brands with the singular brand idea of delivering progressively personal patient care. (702 words) - [Empower Field - Monigle](/content/portfolio/empower-field/index.html): Executing the name change of an NFL stadium on a tight deadline (448 words) - [CoBiz Financial - Monigle](/content/portfolio/cobiz-financial/index.html): As an independent financial services company, CoBiz Financial, with Monigle, created a visual identity representing independence and resourcefulness to evolve and unify its system of financial offerings. (597 words) - [Dignity Health - Monigle](/content/portfolio/dignity-health/index.html): Converging from an aggregation of various hospitals, Dignity Health needed to implement the name change across the network. With Monigle, Dignity Health implemented a retail-centric conversion strategy that boosted brand awareness throughout the system. (458 words) - [HonorHealth - Monigle](/content/portfolio/honorhealth/index.html): Uniting two legacy brands, the new HonorHealth name represents the organization's commitment to putting the patient at the center and making healthy personal. (681 words) - [Raiz Federal Credit Union - Monigle](/content/portfolio/raiz-fcu/index.html) (156 words) - [Enterprise - Monigle](/content/portfolio/enterprise/index.html): Eager to refresh their brand as part of a large-scale expansion, Enterprise's new retail aesthetic sparked updates and modernization throughout the entire Enterprise network. (345 words) - [Public Service Credit Union Becomes Canvas | Monigle](/content/portfolio/canvas/index.html): The company was hungry for an identity that would accurately recognize and convey the rich and lovable culture that was brewing internally. (475 words) - [Chase - Monigle](/content/portfolio/chase/index.html): Through creative applications and intelligent environmental design after being acquired by JP Morgan Chase, Chase changed the face of retail banking with its inspired approach to design. (453 words) - [AT&T - Monigle](/content/portfolio/att/index.html): After acquiring Cingular, AT&T had a challenge of transforming over 8,000 retail locations to reflect the AT&T brand. AT&T sought to elevate its brand across each newly acquired location by amping up the design aspect of the sign conversion program. (419 words) - [Azura Vascular Care - Monigle](/content/portfolio/azura/index.html): Formerly known as Fresenius Vascular Care, with 66 clinics mostly retaining their own names, the Azura brand sparked enthusiasm and hit the mark for key stakeholders as well as patients while connecting to the increasingly integrated approach healthcare is moving toward. (508 words) - [Brand Enabled Podcast - Monigle](/content/brand-enabled-podcast/index.html): The Brand Enabled Podcast brings together sophisticated brand leaders to discuss the human stories behind branding & the complex issues they face on a day-to-day basis. (436 words) - [Humanizing Brand Experience: Healthcare Edition – Volume 9 - Monigle](/content/r/humanizing-brand-experience/healthcare/vol-9/index.html): Now in its 9th year, the Humanizing Brand Experience: Healthcare edition report is a data-driven roadmap leveraging insights from U.S. consumers to build stronger, more human healthcare brands., (268 words) - [Cella - Monigle](/content/portfolio/cella/index.html): A leader in talent acquisition, BLR Holdings needed to consolidate their multiple brands into one. Meet Cella. Monigle developed the brand strategy, research, brand platform, brand architecture, visual identity, verbal identity, brand guidelines, and brand training that unified three brands under one. (443 words) - [Humanizing Brand Experience: Financial Services - Monigle](/content/r/humanizing-brand-experience/financial-services/index.html): Now in its 5th year, Humanizing Brand Experience: Financial Services equips financial institutions with the insights and strategies to lead, thrive, and win in a time of paradox where consumers have more tools than ever, yet feel greater financial stress and uncertainty. (567 words) - [PNC - Monigle](/content/portfolio/pnc/index.html): Through acquiring National City Corporation, PNC Financial Group had over 26,000 signs to convert across nine states. Working with Monigle, PNC had a timeline and strategy to accomplish this conversion, while saving $8 million. (615 words) - [Careers: Carve Your Own Path and Challenge Convention | Monigle](/content/about/careers/index.html): Join us to reimagine the brand experience, embrace the work hard/play hard lifestyle, and collaborate with a community of whip-smart colleagues and clients. (324 words) - [Humanizing Brand Experience: Financial Services, Volume 5 - Monigle](/content/r/humanizing-brand-experience/financial-services/vol-5/index.html): Volume 5 of Monigle’s Humanizing Brand Experience: Financial Services edition report, in partnership with American Banker, equips financial institutions with the insights and strategies necessary to design adaptive brand experiences that anticipate consumer needs, flex across mindsets, and deliver outcomes that deepen loyalty, resilience, and trust., (164 words) - [Resources - Monigle](/content/thinking/index.html): Resources for all things brand, culture, management, and experience including articles, webinars, podcasts and more., (159 words) - [Services: Brand Experience | Monigle](/content/services/index.html): Everything do we has a growth objective in mind. This starts by humanizing your brand and business at its core to drive the outcomes that matter most. (268 words) - [Humanizing Brand Experience: Financial Services, Volume 3 - Monigle](/content/r/humanizing-brand-experience/financial-services/vol-3/index.html) (117 words) - [Humanizing Brand Experience: Financial Services, Volume 4 - Monigle](/content/r/humanizing-brand-experience/financial-services/vol-4/index.html): The Humanizing Brand Experience: Financial Services edition, Vol 4 report, in partnership with American Banker, aims to equip financial institutions with strategies to lead, thrive, and win in today’s dynamic times., (105 words) - [Brand Services: Define, Organize & Position For Success | Monigle](/content/service/brand/index.html): Taking that first step for sustained success is crucial. Make sure your brand’s story, mission, identity, and language all resonate with your consumers. (679 words) - [Careers and Roles - Monigle](/content/about/careers/roles/index.html): Open roles with Monigle. Come grow with us! (25 words) - [Humanizing Brand Experience: Pediatric edition - Monigle](/content/r/humanizing-brand-experience/healthcare/pediatrics/index.html) (259 words) - [Living System of Experiences | Monigle](/content/living-system-of-experiences/index.html): Human experience isn't static. Neither is the system we use to transform it. At its core, our Living System of Experiences model connects what brands seek to achieve with how humans experience them in their world. It provides everyone—brands, organizations, teams, and consumers—a shared language that can shape behavior, influence choice, and ignite momentum. (414 words) - [Humanizing Brand Experience: Join the study](/content/r/humanizing-brand-experience/healthcare/join/index.html): Participate to gain deeper access into the insights about both consumers and your brand that can help shape how your organization crafts experience., (258 words) - [Humanizing Brand Experience: Healthcare Edition – Volume 10 - Monigle](/content/r/humanizing-brand-experience/healthcare/vol-10/index.html): Now in its 10th year, the Humanizing Brand Experience: Healthcare edition report is a data-driven roadmap leveraging insights from U.S. consumers to build stronger, more human healthcare brands, experiences, and cultures. (139 words) - [Portfolio: Our Latest Work and Client Stories | Monigle](/content/portfolio/index.html): Explore our latest work. We're proud of the clients we work with and the stories they have to tell. (260 words) - [Humanizing Brand Experience: Healthcare Edition – Volume 8 - Monigle](/content/r/humanizing-brand-experience/healthcare/vol-8/index.html): Now in its 8th year, the Humanizing Brand Experience: Healthcare edition report is a data-driven roadmap leveraging insights from U.S. consumers to build stronger, more human healthcare brands., (65 words) - [WTW: 100 days to rebrand - Monigle](/content/wtw-100-days-to-rebrand/index.html) (406 words) - [Onvida Health - Monigle](/content/portfolio/onvida-health/index.html): What was once the one true hospital in Yuma, AZ, Yuma Regional Medical Center (YRMC) has today blossomed into an emerging health system thanks to an expansion of its facilities and specialties across the region. (222 words) - [Worldwide Partners - Monigle](/content/about/worldwide-partners/index.html) (97 words) - [Stay Informed - Monigle](/content/stay-informed/index.html) (28 words) - [Ally - Monigle](/content/portfolio/ally/index.html): Signaling transformation into a unified digital financial services company, Ally incited change through a relentless drive to challenge the industry and understand and serve its customers. (481 words) - [Valaris - Monigle](/content/portfolio/valaris/index.html): Bringing together two international organizations to create a global leader, the new Valaris brand strives to create a sophisticated brand expression with design elements working in conjunction to reflect the new brand platform. (132 words) - [Humanizing Brand Experience: Healthcare Edition – Volume 7 - Monigle](/content/r/humanizing-brand-experience/healthcare/vol-7/index.html) (66 words) - [The blueprint for converting brand guidelines into AI-ready systems - Monigle](/content/blog/converting-brand-guidelines-into-ai-ready-systems/index.html): Traditional brand guidelines don't work for AI. Discover how to create machine-readable brand systems that preserve your identity at scale. (1,929 words, 2025-12-10) - [Establishing a customer experience north star: Banking in the experience economy - Monigle](/content/blog/banking-in-the-experience-economy/index.html): For as long as banking has existed, the core utility has remained intact: Banks serve… (1,803 words, 2023-11-30) - [Banking on consumer expectations | Webinar | Monigle](/content/webinar/banking-on-consumer-expectations/index.html): Hear what matters most in customer experience in financial services and which financial institutions do it best (and why). Based on insights from our Humanizing Customer Experience Vol 2 research and report, we explore why humanizing matters and identify the core competencies that are key to delivering a more humanized customer experience and driving improved customer satisfaction and loyalty in banking. (206 words, 2023-10-25) - [Transform Awards 2023 – The results are in! - Monigle](/content/cp/2023-transform-awards-winners/index.html) (393 words, 2023-10-23) - [Monigle in the news: The evolution of digital experience in Financial Services - Monigle](/content/blog/mitn-evolution-digital-experiences/index.html): Digital is brand, and brand is digital. That’s true for Amazon, Google, Apple, and financial… (304 words, 2023-10-04) - [NYC Office - Monigle](/content/cp/nyc-office/index.html) (536 words, 2023-10-03) - [Monigle shortlisted for 6 North American Transform Awards - Monigle](/content/blog/transform-awards-2023-shortlist/index.html): We’re excited to announce that we have been shortlisted for 6 North American Transform Awards… (210 words, 2023-08-28) - [Monigle in the news: How banks can meet Gen Z where they are - Monigle](/content/blog/mitn-how-banks-can-meet-gen-z/index.html): American Banker, a leading publication covering trends, regulations and technologies driving the financial services industry,… (296 words, 2023-08-02) - [Exploring Humanizing Brand Experience Vol 6 findings: The rise of the Doctor Dodger - Monigle](/content/blog/hbe-v6-findings-doctor-dodger/index.html): If you haven’t already, download the full Humanizing Brand Experience Vol 6 report. To learn… (848 words, 2023-07-27) - [Monigle in the news: Ryan Kovalak named to the grand jury of the 2023 Spark Design Awards - Monigle](/content/blog/mitn-2023-spark-awards/index.html): Spark, a community of designers and creative people bound together by the idea that Design… (205 words, 2023-07-21) - [Exploring Humanizing Brand Experience Vol 6 findings: Consumer segmentation - Monigle](/content/blog/hbe-v6-segmentation/index.html): If you haven’t already, download the full Humanizing Brand Experience Vol 6 report. One key… (549 words, 2023-07-13) - [Monigle in the news: Forbes' 19 strategies to test and choose the right name - Monigle](/content/blog/mitn-forbes-naming/index.html): This article is from Forbes Expert Panel, titled 19 Effective Strategies To Test And Choose… (308 words, 2023-07-06) - [Bringing brand to life in physical spaces - Monigle](/content/blog/bringing-brand-to-life-in-physical-spaces/index.html): Branded environments have become more important than ever for enterprises across both the B2C and B2B spectrum—ensure you design space with customers in mind. (1,175 words, 2023-06-29) - [Exploring Humanizing Brand Experience Vol 6 findings: Key takeaways - Monigle](/content/blog/hbe-v6-key-takeaways/index.html): If you haven’t already, download the full Humanizing Brand Experience Vol 6 report. Humanizing Brand… (522 words, 2023-06-27) - [Digital banking conference - Monigle](/content/cp/digital-banking-conference/index.html) (403 words, 2023-06-09) - [Monigle in the news: Advisory Board highlights healthcare's ultimate brand, experience, and culture report - Monigle](/content/blog/mitn-advisory-board-hbe-vol6/index.html): We recently launched our latest Humanizing Brand Experience research and report. Now in its sixth… (200 words, 2023-06-08) - [Monigle in the news: Becker’s Healthcare spotlights Humanizing Brand Experience Vol 6 - Monigle](/content/blog/mitn-beckers-hbe-v6/index.html): Becker’s Healthcare, a leading healthcare publication and go-to source for healthcare decision-makers, recently published several… (196 words, 2023-06-05) - [Signage series: Part 2 – Four tools to create a consistent and on-brand signage conversion - Monigle](/content/blog/signage-series-part-2/index.html): Signs are an organization’s most visible brand asset and should be a primary focus during an M&A or rebrand. However, sign conversion is also one of the most difficult to implement due to architectural variables, permitting impacts, and overall program costs for the signs themselves. (1,206 words, 2023-05-24) - [Celebrate Diversity Month - Monigle](/content/cp/celebrate-diversity-23/index.html): This month of celebration reminds us that acknowledging our diversity helps us to create a… (147 words, 2023-04-10) - [Signage series: Part 1 – Discovery Phase - Monigle](/content/blog/signage-series-part-1/index.html): Managing a facility sign conversion through a merger or acquisition (M&A) can be challenging for most companies. This six-part series will walk you through Monigle's process for successfully navigating a complex undertaking. (894 words, 2023-03-01) - [GE HealthCare headquarters - Monigle](/content/cp/ge-healthcare-hq/index.html): Congratulations to our clients, GE HealthCare, on a successful Investor Day. We were thrilled to… (60 words, 2023-02-28) - [Empower Field at Mile High - Monigle](/content/cp/empower-field/index.html): As part of our long-standing partnership with the Denver Broncos, we recently began a new… (49 words, 2023-02-28) - [Consistent Brand Experience: Create and Maintain Stability - Monigle](/content/blog/enabling-a-consistent-brand-experience-sa/index.html): How to keep your brand experience consistent as you continue to evolve. Ways to keep your customers, employees and shareholders happy. (795 words, 2023-02-06) - [Monigle in the news: Forbes' 15 trends that will impact organizations in 2023](/content/blog/forbes-15-trends-2023/index.html): Monigle was featured in a Forbes article about the trends we expect to impact brands in 2023. (312 words, 2023-02-02) - [Blue Federal Credit Union - Monigle](/content/cp/blue-it-forward/index.html): If phase one was about those who “blue it”—by saving money, seeking adventure, and starting… (182 words, 2023-01-27) - [Upcoming Inclusion and Diversity events - Monigle](/content/cp/q1-2023-inclusion-diversity/index.html): March 8 International Women’s Day Holi March 15 Equal Pay Day March 17 St. Patrick’s… (323 words, 2023-01-27) - [Greater Nevada Credit Union - Monigle](/content/cp/greater-nevada-credit-union/index.html): We recently partnered with our clients at Greater Nevada Credit Union to develop a commercial… (38 words, 2023-01-27) - [Monigle honored as a 2023 Best Place to Work](/content/blog/monigle-honored-as-a-best-place-to-work-for-2023/index.html): Monigle has been named a Best Place to Work! Learn more about our culture and what it means to be a Monigler. (351 words, 2023-01-26) - [Monigle in the news: Healthcare Rap Podcast – How to humanize the healthcare brand experience](/content/blog/mitn-how-to-humanize-the-healthcare-brand-experience.html): Monigle's own sits down with the Healthcare Rap Podcast to talk about the latest Humanizing Brand Experience Vol 5 report and how to design a consumer-first healthcare experience. (141 words, 2022-12-13) - [Closing the experience gap in banking – Humanising customer experience in four dimensions - Monigle](/content/report/closing-the-experience-gap-in-banking/index.html): In this academic article published in the Journal of Digital Banking, our Monigle team dives deep into the elements around closing the experience gap within banking. (423 words, 2022-12-09) - [Monigle in the news: Self-care – the emergence of new health behaviors](/content/blog/mitn-emergence-of-new-health-behaviors/index.html): As self-care takes on a new significance in the way people manage health, care, and wellness, healthcare brands will need to define their own role in this ecosystem more clearly. (641 words, 2022-12-01) - [Humanizing the Customer Experience webinar | Monigle](/content/webinar/humanizing-the-customer-experience/index.html): Hear what matters most in customer experience in financial services and which financial institutions do it best (and why). Based on insights from our Humanizing Customer Experience Vol 2 research and report, we explore why humanizing matters and identify the core competencies that are key to delivering a more humanized customer experience and driving improved customer satisfaction and loyalty in banking. (393 words, 2022-11-30) - [Monigle in the news: Strategic Healthcare Marketing explores building more human healthcare brands](/content/blog/monigle-in-the-news-strategic-healthcare-marketing-explores-building-more-human-healthcare-brands.html): This article from Strategic Healthcare Marketing dives into what is most important to healthcare consumers based on findings in the Humanizing Brand Experience Vol 5 report. (204 words, 2022-11-23) - [What it really takes for financial institutions to go digital - Monigle](/content/blog/what-it-really-takes-for-financial-institutions-to-go-digital.html): This article derived from a chapter of the Humanizing Customer Experience Vol 2 report explores what it takes for financial services brands to go digital. (1,041 words, 2022-11-17) - [Monigle wins GOLD for WTW Rebrand work at the 2022 Transform Awards - Monigle](/content/cp/monigle-wins-gold-for-wtw-rebrand-work-at-the-2022-transform-awards.html): At this year’s award ceremony, Monigle was awarded Gold for the work and partnership on… (271 words, 2022-11-03) - [Embrace the messiness: Reflections on the 2022 SEGD Branded Environments conference](/content/blog/embrace-the-messiness-reflections-on-the-2022-segd-branded-environments-conference.html): Reflections from our Senior Director of Experiential Design on the most recent SEGD conference focused on brand experience and branded environments. (940 words, 2022-11-03) - [Human healthcare experience design webinar - Monigle](/content/webinar/experience-design-at-lcmc-health/index.html): Watch this informative webinar as we dig into sensorial attributes that drive consumer decision-making and how you can leverage these attributes to create a distinct and differentiated brand experience in physical spaces. (455 words, 2022-10-12) - [Monigle in the news: Infusing brand into physical space to build culture and community](/content/blog/monigle-in-the-news-infusing-brand-into-physical-space-to-build-culture-and-community.html): Hear from Monigle's Executive Director of Experience, Ryan Kovalak, about the redesigned, brand-infused headquarters at LCMC Health in New Orleans (194 words, 2022-10-05) - [From competitors to collaborators, how financial institutions can adapt to a rapidly evolving landscape](/content/blog/from-competitors-to-collaborators-how-financial-institutions-can-adapt-to-a-rapidly-evolving-landscape.html): Mergers and Acquisitions are becoming increasingly popular in financial services. Learn how financial services brands can adapt to this evolving landscape. (1,049 words, 2022-09-21) - [Monigle in the news: How healthcare leaders can drive change and make an impact](/content/blog/monigle-in-the-news-how-healthcare-leaders-can-drive-change-and-make-an-impact.html): In this article, HealthLeaders interviewed Justin Wartell, Managing Principal at Monigle, about key findings from the Humanizing Brand Experience Vol 5 report. (245 words, 2022-09-01) - [Monigle reflection: SEGD way finding and placemaking - Monigle](/content/blog/segd-wayfinding-placemaking-symposium-highlights/index.html): The Monigle Environmental team attended the 2022 SEGD Way finding + Placemaking Symposium and shares their key takeaways. (779 words, 2022-08-29) - [Exploring the future of Brand Architecture](/content/blog/part-1-exploring-the-future-of-brand-architecture/index.html): Is your brand architecture built for the future? As brands evolve, the challenges that brand architecture help to solve have evolved. (1,306 words, 2022-08-03) - [Ethics in Action](/content/report/ethics-in-action/index.html): In this Ethics in Action whitepaper, we’ll explore how humanizing the customer experience in banking requires considering ethics as central to your brand—and starting a new conversation with your stakeholders., (253 words, 2022-07-26) - [Monigle in the news: Touch Point Podcast – Who really is our healthcare audience?](/content/blog/monigle-in-the-news-touch-point-podcast-who-really-is-our-healthcare-audience.html): Justin Wartell, Managing Principal at Monigle, joined the Touch Point Podcast as a guest to discuss the importance of healthcare brands understanding the modern healthcare consumer to build deeper relationships. (267 words, 2022-07-14) - [Henry Ford Health Marketing and Experience lead shares takeaways from rebrand experience](/content/blog/henry-ford-health-marketing-and-experience-lead-shares-takeaways-from-rebrand-experience.html): A leading healthcare system, Henry Ford Health, shares thei key takeaways from their rebrand with Monigle. (892 words, 2022-06-28) - [Humanizing Brand Experience - Insights Videos | Monigle](/content/webinar/exploring-humanizing-brand-experience-vol-5-findings-series.html): Video presentation featuring Grant Mason and Justin Wartell giving insights from the recent Humanizing Brand Experience research. (390 words, 2022-06-28) - [How to know when your design needs design - Monigle](/content/blog/when-your-design-needs-design/index.html): The design of your brand is what differentiates yourself from your competitors. Ask yourself these questions to know if it is time to redesign your design. (652 words, 2022-06-15) - [Monigle in the news: Advisory Board shares takeaways from Monigle's Humanizing Brand Experience report](/content/blog/monigle-in-the-news-advisory-board-shares-takeaways-from-monigles-humanizing-brand-experience-report.html): Advisory Board, featured Monigle's Humanizing Brand Experience Vol 5 report, summarizing the report into two main sections: the top 20 healthcare brands and 5 tips to boost your brand (192 words, 2022-06-15) - [A Health System Rebrand: What Happened at Henry Ford Health - Monigle](/content/cp/henry-ford-health-hmps-speaking-session/index.html): Henry Ford Health System, a 100-year old organization, used strategies from outside healthcare to develop… (130 words, 2022-05-21) - [Monigle in the news: LCMC Health & Catholic Health win Healthcare Advertising Awards](/content/blog/monigle-in-the-news-lcmc-catholic-health-win-healthcare-advertising-awards-for-their-work-with-monigle.html): Monigle clients, LCMC Health and Catholic Health, were recognized with awards at the 39th annual healthcare Advertising Awards. (357 words, 2022-05-18) - [Humanizing Brand Experience | Ranking Map - Monigle](/content/cp/hbe-v5-map/index.html): Interactive map of Humanizing Brand Experience Vol 5 Ranked organizations. (103 words, 2022-05-13) - [Enriching environmental experience, Part two: How to use brand as a filter to localize your spaces](/content/blog/enriching-environmental-experience-part-two-how-to-use-brand-as-a-filter-to-localize-your-spaces.html): Physical space is an extension of brand. Learn how to use brand as a filter to localize your physical space. (1,173 words, 2022-05-12) - [Monigle in the news: Life Annuity Specialist - Monigle](/content/blog/monigle-in-the-news-life-annuity-specialist/index.html): Brian Elkins, Executive Director of Financial Services Strategy, was featured in a recent Life Annuity Specialist about executing a rebrand and avoiding pitfalls. (233 words, 2022-05-10) - [Enriching environmental experience, Part one: Integrating brand across your physical spaces](/content/blog/enriching-environmental-experience-part-one/index.html): Understanding the importance of incorporating brand into physical environments and what it takes to do so. This helps to build awareness and passion around your brand values, mission, and vision. (963 words, 2022-04-13) - [Forces of Change: Humanizing the Customer Experience](/content/blog/forces-of-change-humanizing-the-customer-experience.html): Read all about our upcoming Humanizing Customer Experience report for financial services brands. (1,028 words, 2022-04-01) - [10 Tips to Nail Your Rebrand](/content/blog/10-tips-to-nail-your-rebrand/index.html): Read this article to see 10 valuable tips that can help you explore and execute your own rebrand. (355 words, 2022-03-25) - [Integrating Brand Elements into Physical Space to Elevate Experience](/content/blog/integrating-brand-elements-into-physical-space-to-elevate-experience.html): There are many non-design oriented ingredients that play an indispensable role when it comes to elevating brand experience within physical space. Read this article about these unique ingredients. (1,516 words, 2022-03-12) - [Monigle in the News: Becker’s Health spotlights Monigle and LCMC Health](/content/blog/beckers-health-spotlights-monigle-and-lcmc-health/index.html): In this external article, the industry-leading healthcare publication, Beckers, highlights LCMC's rise in rankings in Monigle's Humanizing Brand Experience report. (241 words, 2022-03-01) - [For Financial Institutions, Keeping Pace Means Getting Personal](/content/blog/for-financial-institutions-keeping-pace-means-getting-personal.html): Consumers crave personalization from financial services brands. Based on our research and insights from our Humanizing Customer Experience Vol 1 report, hear what aspects of personalization are important and why. (772 words, 2022-02-10) - [The Timeless Clarity of Pictograms - Monigle](/content/blog/the-timeless-clarity-of-pictograms/index.html): In brand identity, the use of pictograms is an exercise in clarity. Through only a few elements, they must achieve a high level of identification. (884 words, 2022-01-29) - [A 3-Step Cure for Healthcare’s Trust Problem](/content/blog/a-3-step-cure-for-healthcares-trust-problem/index.html): Healthcare has a trust problem. In this article, learn more about 3 ways healthcare companies can address their declining consumer trust. (1,012 words, 2022-01-29) - [The Pivotal Role of Brand in the Post-COVID Office - Monigle](/content/blog/the-pivotal-role-of-brand-in-the-post-covid-office/index.html): The Covid-19 pandemic transformed the way we work, and the office is not going back to the way it was. (1,190 words, 2022-01-27) - [The chain reaction that starts with employee happiness in healthcare - Monigle](/content/blog/the-chain-reaction-that-starts-with-employee-happiness-in-healthcare.html): The future of healthcare depends on improved employee experience, it's time to invest in enhancing employee spaces. (1,328 words, 2022-01-19) - [Aligning Space, Staff and Services for an Optimal Healthcare Experience](/content/blog/aligning-space-staff-and-services-for-an-optimal-healthcare-experience.html): Healthcare experience is vital. Learn more about ways in which marketing leaders can align environmental space, staff and services to optimize experience. (1,051 words, 2022-01-17) - [Five tips for a successful digital-first design - Monigle](/content/blog/five-tips-for-a-successful-digital-first-design/index.html): The importance of online channels have never been greater. Here are five tips to set your company up for success during a digital-first design (390 words, 2022-01-11) - [Embarking on a New Brand Name…and Navigating the Journey Successfully: Part 2](/content/blog/embarking-on-a-new-brand-nameand-navigating-the-journey-successfully-part-2.html): Your company is ready to embark on a renaming journey. Learn how to navigate the name change successfully. (678 words, 2021-12-16) - [Brand Architecture: More Than Just a Clean-Up Job - Monigle](/content/blog/brand-architecture-more-than-just-a-clean-up-job-sa.html): We hear it all the time – “can you guys help us clean up our… (950 words, 2021-12-10) - [Why is there so much confusion between the discipline of Branding and Advertising?](/content/blog/branding-and-advertising-confusion/index.html): We explore some of the differences between branding and advertising, two disciplines that have very different expertise and outcomes. (944 words, 2021-12-09) - [Johns Hopkins Medicine Webinar](/content/webinar/johns-hopkins-webinar/index.html): If there’s one thing that COVID-19 has taught the healthcare industry, it’s the importance of creating a human connection. Brands that offer more personalized, human experiences see increases in satisfaction, loyalty, choice, and advocacy. (158 words, 2021-12-06) - [Creating a Human-Centered Banking Experience Video Series](/content/webinar/creating-a-human-centered-banking-experience-video-series.html): Evolving technology, a global pandemic, and ultimately a changing society have forced financial institutions to carve new paths to optimize customer experience. (550 words, 2021-12-06) - [Embarking on a New Brand Name…and Navigating the Journey Successfully: Part 1](/content/blog/embarking-on-a-new-brand-nameand-navigating-the-journey-successfully-part-1.html): Explore the top 5 reasons why brands embark on a renaming journey, whether that be a merger or acquisition, legal concerns, marketing dilution, negative baggage, or leaving behind a legacy name that’s rooted in the past. (1,853 words, 2021-11-03) - [Ingredients for a Powerful Brand Positioning](/content/blog/ingredients-for-a-powerful-brand-positioning/index.html): How do brands develop a powerful brand positioning? While there are many approaches, today's world requires that we go a level deeper. Read about these key ingredients for a powerful brand. (634 words, 2021-11-01) - [Breaking Through the Naming Noise - Monigle](/content/blog/whats-in-a-name/index.html): Three simple steps to inform health care nomenclature strategy. (1,036 words, 2021-10-25) - [BBVA-PNC Brand Conversion - Monigle](/content/cp/bbva-pnc-brand-conversion/index.html): Monigle designed and managed the signage conversion for the merger of PNC Financial Services Group (and their subsidiary PNC Bank) and BBVA USA over the Indigenous Peoples' holiday weekend. The merger represents a major expansion for PNC across the western United States and places them in 29 of the top 30 markets in the US. (185 words, 2021-10-21) - [What is the Difference: DAM system vs. BAM system? - Monigle](/content/blog/digital-asset-management-vs-brand-asset-management/index.html): Find out which system is right for you and your company: a Digital Asset Management System, or a Brand Asset Management system? (570 words, 2021-10-07) - [Monigle in the News: 14 Unique Ways to Learn About a Client’s Audience](/content/blog/monigle-in-the-news-14-unique-ways-to-learn-about-a-clients-audience.html): In an article by Forbes Agency Council, our Managing Principal, Justin Wartell, shared advice on a unique way for agencies to learn about a brand client's audience. (189 words, 2021-10-04) - [Monigle in the News: 13 Ways for a Company to Create and Cultivate a Strong Brand Voice](/content/blog/monigle-in-the-news-13-ways-for-a-company-to-create-and-cultivate-a-strong-brand-voice.html): Our Managing Principal at Monigle, Justin Wartell, was featured in the Forbes article 13 ways for a company to create and cultivate a strong brand voice. (231 words, 2021-10-04) - [Monigle in the News: For Johns Hopkins Medicine, Leading Starts with Listening](/content/blog/monigle-in-the-news-for-johns-hopkins-medicine-leading-starts-with-listening.html): Based on the Humanizing Brand Experience Vol 4 report, Johns Hopkins Medicine leads the way in humanizing healthcare brand experiences. (253 words, 2021-09-16) - [Monigle Shortlisted for 13 North American Transform Awards - Monigle](/content/blog/monigle-shortlisted-for-13-north-american-transform-awards.html): Monigle has been shortlisted for 13 North American Transform Awards for work with Microsoft, Quest Diagnostics, Calyx, Stratus Unlimited, Centrilogic, Amwins, and Luminous Health. (300 words, 2021-09-01) - [Monigle in the News: Healthcare Insights for Marketers Podcast](/content/blog/monigle-in-the-news-healthcare-insights-for-marketers-podcast.html): Christine Albert, CMO at LCMC Health was featured on the Healthcare Insight for Marketers Podcast to share how humanizing the LCMC Health brand has driven business growth through leveraging data from Monigle's Humanizing Brand Experience report. (198 words, 2021-08-25) - [Meet the Disruptors: Spotlight on Heal](/content/blog/meet-the-disruptors-spotlight-on-heal/index.html): Disruptor brands are on the rise in healthcare. Learn about one of them, Heal and what traditional healthcare brands can learn from their approach and change the traditional healthcare brand experience. (1,320 words, 2021-08-18) - [Exploring Humanizing Brand Experience Vol 4 Report Findings: Real Talk, Not Robots](/content/blog/exploring-humanizing-brand-experience-vol-4-report-findings-real-talk-not-robots.html): Learn about how healthcare consumers define innovation based on our research and insights from the recent Humanizing Brand Experience report. (1,136 words, 2021-07-14) - [Exploring Humanizing Brand Experience Vol 4 Report Findings: Don’t Lose Trust](/content/blog/exploring-humanizing-brand-experience-vol-4-report-findings-dont-lose-trust.html): Healthcare consumer trust is up, based on insights from the Humanizing Brand Experience Vol 4 report. Learn about the active steps healthcare brands must take to maintain and continue to build trust. (849 words, 2021-07-14) - [Monigle in the News: What Makes Your Organization Special?](/content/blog/monigle-in-the-news-what-makes-your-organization-special.html): This article from Justin Wartell, Managing Principal at Monigle, "What Makes Your Organization Special?", was featured in the AHA Trustee Newsletter highlighting opportunities for healthcare brands with three areas of focus based on the Humanizing Brand Experience study. (301 words, 2021-07-07) - [Exploring Humanizing Brand Experience Vol 4 Report Findings: The Health Setback](/content/blog/exploring-humanizing-brand-experience-vol-4-report-findings-the-health-setback.html): Engagement in healthcare during the COVID-19 pandemic declined based on our Humanizing Brand Experience findings. Read this blog to learn how to overcome this health engagement setback. (918 words, 2021-07-01) - [Monigle in the News: 10 Tips For Ensuring Your Social Media Content Stays On-Brand](/content/blog/monigle-in-the-news-10-tips-for-ensuring-your-social-media-content-stays-on-brand.html): In an article by Forbes Agency Council, our Managing Principal, Justin Wartell, shared advice on how to build a strong social media presence that's true to your brand. (204 words, 2021-06-30) - [Brand Architecture: More Than Just a Clean-Up Job](/content/blog/brand-architecture-so-much-more-than-just-brand-logo.html): Brand Architecture is a key component and consideration of complex brands and rebrands. Learn more about how to approach this subject through this article. (896 words, 2021-06-17) - [4 Pandemic-Driven Imperatives to Create a More Human Healthcare Experience - Monigle](/content/webinar/create-a-more-human-healthcare-experience-follow-up.html): The pandemic has transformed the world, nowhere more than in healthcare. Nationwide, healthcare executives have driven innovation that is humanizing healthcare on a structural, organizational, and experiential level. (293 words, 2021-06-07) - [Humanizing Brand Experience - Insights Videos | Monigle](/content/webinar/building-a-human-centered-healthcare-brand-experience-series.html): Video presentation featuring Grant Mason and Justin Wartell giving insights from the recent Humanizing Brand Experience research. (506 words, 2021-06-02) - [What Health Care Marketers Need to Know About Gen Z | Monigle](/content/blog/what-health-care-marketers-need-to-know-about-gen-z.html): The oldest millennials are nearing their 40s—it’s past time we start thinking about the next generation of health care consumers. Let’s talk Gen Z. (882 words, 2021-05-22) - [Monigle in the News: Using Patient Data to Engage the C-Suite in a Brand Experience](/content/blog/monigle-in-the-news-using-patient-data-to-engage-the-c-suite-in-a-brand-experience.html): In this article, Justin Wartell, Managing Principal at Monigle, and Christine Albert, Chief Marketing and Experience Officer at LCMC Health, discuss how LCMC Health utilized insights from the Humanizing Brand Experience report to bring the LCMC Health brand and culture to life. (270 words, 2021-05-13) - [How To Build a Customer Experience Map - Monigle](/content/blog/how-to-build-a-customer-experience-map/index.html): Learn how a leading health care system uses customer experience maps to operationalize its brand promise. (434 words, 2021-05-07) - [Part 11/11: Bringing Your Audiences Along](/content/blog/part-11-11-bringing-your-audiences-along/index.html): Turning the M&A rebrand view outwards, we'll explore how to bring external audiences along for the rebrand journey. (1,165 words, 2021-05-05) - [Monigle in the News: In the Room w/ Todd Marksberry Podcast](/content/blog/monigle-in-the-news-in-the-room-w-todd-marksberry-podcast.html): Hosted by Canvas Credit Union President & CEO, the In the Room podcast had our own Kurt Monigle on the show to discuss all things brand and behavior. (282 words, 2021-04-28) - [Masters (of) Brand | Monigle](/content/blog/masters-of-brand-experience/index.html): The Masters gives us all life lessons in branding if we examine its experience, identity, culture and purpose. (694 words, 2021-04-24) - [Part 10/11: Define the New Experience](/content/blog/part-10-11-define-the-new-experience/index.html): Creating meaningful, humanizing experiences, is the ultimate goal for all brands, and a particularly important consideration during an M&A rebrand. (966 words, 2021-04-07) - [Activating Your Health Care Heroes Series | Monigle](/content/webinar/activating-your-health-care-heroes-series/index.html): In this webinar series, learn how LCMC Health and Northern Light Health are powerfully engaging employees to confidently and compellingly live the brand in every interaction, even in challenging times., (535 words, 2021-03-19) - [Part 9/11: Organize Your Portfolio - Monigle](/content/blog/part-9-11-organize-your-portfolio/index.html): Part 9 of our M&A Series. As the arguably most tangible presentation of the new organization, it's essential to get the brand architecture strategy right from the start. (1,850 words, 2021-03-03) - [Creating a culture of inclusion is no longer optional. It’s mandatory.](/content/blog/creating-a-culture-of-inclusion-is-no-longer-optional-its-mandatory.html): Exploration of issues relating to business culture relating to inclusion and the importance of inclusion and how to do it well. (727 words, 2021-02-14) - [Data-Driven Strategies to Improve COVID-19 Vaccine Adoption](/content/report/strategies-to-improve-vaccine-adoption/index.html): As health care leaders, how do we educate consumers and create a vaccination experience that is comfortable and builds trust?, (288 words, 2021-02-02) - [Mergers & Acquisitions Series - Tell the Bigger Story - Monigle](/content/blog/part-8-11-telling-the-bigger-story/index.html): Part 8 of our Mergers & Acquisitions Series. Are you telling the correct story? (1,089 words, 2021-01-25) - [Part 7/11: Putting Culture First During M&A - Monigle](/content/blog/part-7-11-putting-culture-first-during-ma/index.html): Part 7 of our M&A Series. Are you putting culture first? (1,320 words, 2020-12-09) - [Monigle Recognized with Top Marks at 2020 North American Transform Awards - Monigle](/content/cp/monigle-recognized-with-top-marks-at-2020-north-american-transform-awards.html): Monigle In The News Press Release Monigle wins three awards at the 2020 North American Transform Awards… (300 words, 2020-12-07) - [Part 6/11: Determining the Degree You Need to Signal Change - Monigle](/content/blog/part-6-11-determining-the-degree-you-need-to-signal-change.html): Part 6 of our M&A Series. Evaluating where the brand's future-state falls allows for evaluation of the gap between where you are now and where you need to go. (994 words, 2020-11-10) - [Humanizing Brand Experience - Insights Videos | Monigle](/content/webinar/humanizing-brand-experience-insights/index.html): Video presentation featuring Grant Mason and Justin Wartell giving insights from the recent Humanizing Brand Experience research., (303 words, 2020-10-20) - [Recent Speaking Events | Monigle](/content/webinar/hbe-highlights-and-implications/index.html): Humanizing Brand Experience: Highlights and Implications (122 words, 2020-10-05) - [Recent Speaking Events | Monigle](/content/webinar/leadership-in-the-new-era-of-experience-2/index.html): Leadership in the New Era of Experience (172 words, 2020-10-05) - [Recent Speaking Events | Monigle](/content/webinar/health-care-consumerism-a-conversation/index.html): Health Care Consumerism: A Conversation (209 words, 2020-10-05) - [Recent Speaking Events | Monigle](/content/webinar/brand-leadership-through-covid-19/index.html): Brand Leadership Through Covid-19: Northwell Health’s Approach (185 words, 2020-10-05) - [Recent Speaking Events | Monigle](/content/webinar/covid-19-a-catalyst-for-a-more-human-experience/index.html): COVID-19: A Catalyst for a More Human Experience (197 words, 2020-10-05) - [Creating More Human Health Care Experiences](/content/blog/creating-more-human-health-care-experiences/index.html): Four reasons to subscribe to the latest version of Humanizing Brand Experience report: brand data, insights, market rankings and action recommendations. (652 words, 2020-09-30) - [Part 5/11: Using Data to Reduce Subjectivity During an M&A - Monigle](/content/blog/part-5-11-using-data-to-reduce-subjectivity-during-an-ma.html): Part 5 of our Mergers & Acquisitions Series. During an M&A endeavor, gathering irrefutable data and clear statistics are the best way to reduce subjectivity. (1,254 words, 2020-09-23) - [Building A Strong Brand Experience: Quest Diagnostics - Monigle](/content/blog/building-a-strong-brand-experience-quest-diagnostics.html): How Quest Diagnostics built a strong brand experience. Ways you can implement inexpensive components to better your brand experience. (662 words, 2020-09-16) - [Sempra: Bringing Brand to Life in Culture - Monigle](/content/blog/sempra-bringing-brand-to-life-in-culture/index.html): Sempra Energy partnered with Monigle to create a new vision, mission and values to best capture their unique culture. (380 words, 2020-09-01) - [Monigle In the News: “Future of Brand Guidelines”- Branding Magazine Contribution - Monigle](/content/blog/the-future-of-brand-guidelines/index.html): In this BrandingMag article, Gabriel Cohen, CMO at Monigle, answers 'What is the future of brand guidelines?'. (176 words, 2020-08-18) - [Merger & acquisition series: Part 4/11 – Establishing the team and process during an M&A - Monigle](/content/blog/part-4-11-establishing-the-team-and-process-during-an-ma.html): Setting up the team dynamic and process during a merger and acquisitions is essential. Here are some tips on creating a successful team. (1,747 words, 2020-08-17) - [Monigle Covid-19 Webinar Follow Up | Monigle](/content/webinar/monigle-covid-19-webinar-follow-up/index.html): In our third year of this groundbreaking study and report, we’re excited to deliver our most comprehensive report to date—with insights from 25,000 consumers and the rankings of over 170 health care brands. (306 words, 2020-07-29) - [Choosing Merger & Acquisition Rebrand Close Dates - Monigle](/content/blog/merger-rebrand-close-date-decision/index.html): Chosing when to lanuch your Merger & Acquisition rebrand is important. We review considerations to get your brand lauch right and most effective! (1,767 words, 2020-07-08) - [Behind The Brands - Outdoor Retailer Roundtable | Monigle](/content/webinar/behind-the-brands-or-roundtable/index.html): A review of the recent Outdoor Retailer event from the perspective of Brand Strategist., (734 words, 2020-06-25) - [What Reassurance Means for Brands in the COVID-19 Era - Monigle](/content/blog/what-reassurance-means-for-brands-in-the-covid-19-era.html): Being in business means finding a path forward and a way to contribute to a world that is as complex, unpredictable, and dynamic as ever. (2,279 words, 2020-06-10) - [Playbook for the Health Care Brand Leader in the Covid-19 World - Monigle](/content/blog/playbook-for-the-health-care-brand-leader-in-the-covid-19-world.html): This playbook aims to guide the health care brand leader through a global pandemic with action steps. (1,250 words, 2020-05-21) - [Brand Leadership Through Covid-19: Northwell Health’s Approach | Monigle](/content/webinar/northwell-covid-webinar/index.html): , One of the country's largest independent brand consultancies working to redefine how brands are made and experienced., (767 words, 2020-05-18) - [Brands Making a Difference: Inclusion and Diversity](/content/blog/brands-making-a-difference-inclusion-and-diversity/index.html): Inclusion and Diversity is a key area of focus for successful businesses and brands. Learn more about the brands doing this well here. (708 words, 2020-05-07) - [Celebrating Health Care Heroes: Part III](/content/blog/celebrating-health-care-heroes-part-iii/index.html): Additional examples of great celebration of healthcare heroes including UCLA Health, Cincinnati Children's, and Kaiser Permanente. (529 words, 2020-05-05) - [How we’re leaning into our culture during the time of COVID](/content/blog/how-were-leaning-into-our-culture-during-the-time-of-covid.html): Hear about how we define our Monigle culture and how our Monigle community is evolving during the pandemic. (1,379 words, 2020-04-16) - [Celebrating Health Care Heroes: Part II](/content/blog/celebrating-health-care-heroes-part-ii/index.html): More out-of-the-box examples of celebrations of healthcare workers including examples from Vanderbilt, Stanford Medicine, Memorial Healthcare System and more. (639 words, 2020-04-14) - [How to Get Ready for the Future of Work](/content/blog/how-to-get-ready-for-the-future-of-work/index.html): With the COVID-19 pandemic, company's were forced to rethink how their teams work together and manage brand in a remote world. Learn more about the future of work and and suggestions on how to prepare for it. (580 words, 2020-04-08) - [Celebrating Health Care Heroes in the Age of COVID-19](/content/blog/celebrating-healthcare-heroes-in-the-age-of-covid-19.html): Examples of great celebration of healthcare heroes in COVID including examples from Emory Health, UC Health and more. (535 words, 2020-04-03) - [Monigle In the News: Brands, Beats & Bytes Podcast](/content/blog/monigle-in-the-news-brands-beats-bytes-podcast/index.html): Gabriel Cohen, CMO of Monigle, sat down with the Brands, Beats & Bites podcast to share how marketers can embed themselves in the business and tips for successful marketing campaigns. (245 words, 2020-03-31) - [Brands, not governments, can be our COVID-19 cure](/content/blog/brands-not-governments-can-be-our-covid-19-cure/index.html): When COVID-19 was fresh, we explored how the unlock to overcoming the challenges presented was Brand not governments. (791 words, 2020-03-16) - [The Real Way Consumers Measure Experience Quality - Monigle](/content/blog/the-real-way-consumers-measure-experience-quality/index.html): The Humanizing Brand Experience study supports that consumers want to feel like they matter through brands being present, informed and accessible. (815 words, 2020-03-11) - [Monigle - Top Marks at 2020 REBRAND 100 Global Awards](/content/cp/monigle-recognized-with-top-marks-at-2020-rebrand-100-global-awards.html): Leading Independent brand consultancy Monigle was recognized with Top Marks at 2020 REBRAND 100® Global Awards. (355 words, 2020-03-03) - [Outdoor Retailer Observations: Your Culture is Always on Display](/content/blog/outdoor-retailer-observations-your-culture-is-always-on-display.html): Based on observations from the Outdoor Retailer Snow Show, this article asks what worth does a strong culture have outside of the organization's walls? (735 words, 2020-02-06) - [5 Innovative Brands that Caught Our Eye](/content/blog/5-innovative-brands-that-caught-our-eye/index.html): Dive into the perspective of one of our creative experts as we explore innovative brands that made an impact. (770 words, 2020-01-24) - [Top 8 Brand Building Lessons from Hollywood - Monigle](/content/blog/top-8-brand-building-lessons-from-hollywood/index.html): Brands can benefit from the lessons of how Hollywood makes a first impression. (704 words, 2020-01-07) - [Lessons Learned from a Health Care Rebrand - Monigle](/content/blog/valuable-lessons-learned-from-a-health-care-rebrand.html): What was learned during the health care rebrand process for Scripps Health and how can you apply these lessons to your brand? Invest, prepare, and more. (414 words, 2014-11-18) - [Applying Human-Centered Design in Branded Environments - Monigle](/content/blog/applying-human-centered-design-in-branded-environments.html): Branded environments touch all of our senses, which is why designers strive to create meaningful connections through human-centered design. (521 words, 2014-07-24) - [Sustainable Meaningful Differentiation - Monigle](/content/blog/sustainable-meaningful-differentiation/index.html): More than any other time in history, marketers are wrestling with how they can make meaningful connections with the people who matter to them. (822 words, 2014-04-22) - [System Branding and Health Care. Is Your Brand Ready? - Monigle](/content/blog/system-branding-is-changing-health-care-is-your-brand-ready.html): In today’s health care, integration and efficiency are paving the way for system branding. But, what is system branding and why is it often misunderstood? (674 words, 2014-03-26) - [Build a More Emotional Story About Your Brand - Monigle](/content/blog/build-a-more-emotional-story-about-what-your-brand-will-be.html): Emotions are compelling—they drive how we see, feel, and think about our world and the decisions we make. So, how do you build a more emotional brand story? (845 words, 2014-02-27) - [Don’t Give Away Your Brand! - Monigle](/content/blog/dont-give-away-your-brand/index.html): The demand for accountability and brand-based business cases has created new pressures for marketing leaders faced with having to build brand business cases (630 words, 2014-01-23) - [Educate Senior Leaders on the Importance of Brand - Monigle](/content/blog/educate-senior-leaders-on-the-importance-of-brand/index.html): Only about 1 in 20 senior executives with we work come from marketing backgrounds: be careful to avoid using brand language that is too marketing-oriented. (745 words, 2014-01-16) - [Turning the Ordinary ATM into an Icon - Monigle](/content/blog/turning-the-ordinary-atm-into-an-icon/index.html): Making a trip to the ATM is about as mundane as tying your shoes, right? We don’t expect much except to pull out some cash and see how low our balance is. (438 words, 2013-12-05) ## About Pages - [Contact us | How and where to find us | Monigle](/content/contact/index.html): Let's talk! We'd love to hear from you and discuss your brand initiatives. Call, chat, email or visit us in Denver or New York., (80 words) - [About Us: Brand Experience Company | Monigle](/content/about/index.html): Redefining how brands and businesses are made and experienced since 1971. As a creative experience company, we're human-centric problems solvers with a growth objective in mind. (119 words) ## Resources - [Full Page Index](/index.html): Browse all cached pages with rich metadata - [About This Cache](/about.html): Methodology, technical details, and usage guidelines - [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery - [Robots.txt](/robots.txt): Crawler directives - [Agentsite Network](https://agentsite.network/network.html): Public index of Agentsites and their machine-readable resources