# About Us

As an independent firm fueled by 110+ multidisciplinary teammates, we’ve been at the forefront of redefining how brands and businesses are made and experienced since 1971. Our ever-growing capabilities mean that we are continually advancing how we help our clients to optimize and deliver powerful [human-centric experiences](/content/living-system-of-experiences/index.html) that build trust, momentum, and long-term value.

## How we define it

### Humanizing brands

#### Creates connections

- Understanding individuals​  
- Showing empathy​  
- Engaging in conversation​  
- Being approachable​  
- Striving to surprise + Delight​​  
- Inspiring confidence​​  
- Making people think​

### Moving people

#### Inspires action

- Choose​  
- Join​  
- Give​​  
- Refer​​  
- Engage​​  
- Help​  
- Champion​

### PA Tourism

It's a trip

Experience,  
Insights,  
Verbal identity,  
Visual identity,  
Brand

### Sunward

Banking made better

Advertising,  
Branded environments,  
Culture,  
Experience,  
Management,  
Verbal identity,  
Activation,  
Brand,  
Visual identity

### Onvida Health

Here's to life

Activation,  
Brand,  
Branded environments,  
Culture,  
Insights,  
Management,  
Verbal identity,  
Visual identity